So far this year, with the global economy down, the industry has been struggling with overcapacity and a single, single-sex industry. In particular, some enterprises in the production of medium and low-end color masterbatch are even reduced by 20%~50%; Some companies, though not lost, are making big profits. However, industry experts say with our masterbatch enterprises intensify research and development, raw materials, equipment, lots of innovative products and industry standards for implementation are will bring qualitative change to the masterbatch industry in our country, the industry will usher in the boom of the spring.

Raw material equipment innovation product frequency.

The technical level of production equipment and the quality of raw materials directly affect the development of the colored masterbatch industry. In recent years, some color masterbatch equipment manufacturing and raw material production enterprises have been stepping up scientific research, so as to improve the quality of color masterbatch enterprises.

It is understood that the color masterbatch is produced by double screw extrusion process. In recent years, in order to adapt the masterbatch industry the requirement of high concentration, high yield, high dispersion, equipment manufacturing enterprises and scientific research institutes of double screw extrusion granulation process was improved, mixer + screw extrusion process of share is growing. In addition, some color masterbatch enterprises have used Farrell continuous mixing machine, and received high quality and high yield effect.

By developed by east China university of science and technology, among them, much attention has been paid to twin rotor continuous mixer has uuseful polymer materials co., LTD. In Shanghai, suzhou jia polymer technology co., LTD., and other enterprises successful application, achieved the effect of consumption reduction, dust reduction, and improve the filling effect.

In the application of dispersant, the most widely used in the current industry is polyethylene wax, which has polymerized wax, pyrolysis wax and by-product wax. In the Chinese market at present, masterbatch polymer wax suppliers such as honeywell, clariant corporation for foreign companies, China's petrochemical enterprises also capture the aggregation of wax market demand, yanshan petrochemical, jilin petrochemical, and other enterprises are also aggregated wax market demand survey, ready to produce this product.

Pyrolysis wax is still an important choice of color masterbatch. At present, a small number of enterprises in our country use the whole process nitrogen to protect the production of pyrolysis wax, which reduces the taste and improves the product quality. Among them, in November 2014, shanxi lu 'an tianshi synthetic wax co., ltd. was established to produce an annual production of 80,000 tons of ferrowax device, which initiated the first step of mass production of synthetic wax.

It is understood that the paraffin wax can be effectively wetted or coated on the surface of the pigment, which helps to disperse the condensation and effectively prevent the regel. In addition, it can also effectively reduce the viscosity of the polymer matrix, which is beneficial to the extrusion molding of the mother granules, obviously improve the production efficiency and product quality, and reduce the production cost.

In the application of pigment, there are many options for engineering plastic masterbatch. Yellow pigment for example, organic and inorganic, but all have certain shortcomings. To this end, some enterprises intensify research and development in recent years, developed a cost-effective titanium yellow pigment, with non-toxic, weather resistance, drying, acid and alkali resistant, migration, the advantage such as bleeding, even at 1000 ℃ environment does not change color, all can be used for high temperature engineering plastics molding, is the best substitute of traditional yellow pigment.

In addition, the high performance composite pigment products also attracted the attention of the industry. Among them, Shanghai hengcai chemical co., LTD. Produces high performance composite pigment products. According to luo sheng, general manager of the company, the product has good dispersibility, filling the lead chromium pigment cannot be used in the water. This product can replace the traditional containing heavy metals, twist, deep and shallow, in (orange) of lead chrome yellow, molybdate red pigment, with high cost performance, environmental protection, diversification and complete chromatographic application system, the advantages of high tinting strength and no migration, deployment of custom color can also according to customer demand, provide the corresponding application solutions, from raw material choice, the recipe optimization, application performance comprehensive evaluation, to provide users with comprehensive solutions.

The innovation of business model is beginning to pay off.

With the growth of domestic economy slowing down and the implementation of new environmental protection and safety laws and regulations, there will be many challenges in the application technology of our country's color master industry. However, it is gratifying that many enterprises have been innovating in business model and so on, and have achieved certain results.

According to the China chemical industry news reporter understanding, the challenge for the industry, now is no longer a simple into the global division of labor system, expand exports, to speed up the challenge of investment, but reversed transmission industry enterprises to expand domestic demand, improve the innovation ability, promote the transformation of development mode.

Under the "new normal, masterbatch industry must strive to improve the scientific and technological innovation ability of multi-functional masterbatch industry, formulate effective business development model, industry and enterprise soft power and hard power integrated core of competitiveness, such as integration of internal and external resources, native development, intensive management operation." Industry experts pointed out that the current masterbatch industry's market service consciousness is poor, marketing concept is relatively backward, and tend to stay in the development of the traditional level, the market strain ability is poor, standardization and mass consciousness is insufficient, lack of rapid response and the development of the business model of success.

In addition, there are many serious problems in the industry. For example, the combination of industry-university-research is disjointed, and industrialization, marketization and popularization are not in place. The industrial development model is not perfect and lacks overall planning and policy guidance. In the link of industrial chain, lack of effective communication channels; Form a business relationship between upstream and downstream, seldom communicate in detail, and even to their little advantage and haggle over every ounce, interactive development dynamics is insufficient, the domestic enterprises and multinational companies in the market competition obviously lagging situation.

With the progress of the society and the development of the market, the professional marketing network is indispensable. How to use information technology and modern logistics technology to improve marketing water quality is an important subject in the color masterbatch industry.

"Masterbatch market will not only meet in the future in the production of the product, but by selling products extends to the sales and service, through intelligent, can generate the data networking products, and thus provide a new digital service into new markets, to obtain a new source of income. Finally realizes the optimization of industrial control and management, maximize the use of limited resources, the minimum cost of production and the allocation of resources and the maximization of the efficiency of the manufacturing process, make the enterprise by the low cost competitive advantage to competitive advantage quality benefit, from the production manufacturing to service-oriented manufacturing." "Said qiao hui.

Whether the color masterbatch industry chain can utilize electronic commerce to seek development, some related aspects have already made an attempt.

According to understand, good paint supermarkets find its way to the benign development after several years of operation, is now renamed as well as his guest, Shanghai yan titanium also made positive efforts in terms of electricity, but the two electric business success more focused on raw materials such as titanium dioxide. Several companies, including Beijing ji and shantou meilian, have jointly operated the Chinese color masterbatch network, an e-commerce platform for the marketing of color masterbatch products.

The industry standard system keeps improving.

Because the color masterbatch is not the final product, its detection needs to be completed by the coloring products. Therefore, this requires the industry to have a perfect standard system. In the long term, the standard deficiency has been the soft rib of the healthy development of the color masterbatch industry.

The establishment of industry standards is an effective means to guide industry progress, regulate industry behavior and protect the interests of the industry, said qiao hui, secretary general of the China dyestuff industry association. At present, however, the lack of standards has greatly affected the development of the industry. For this reason, the special committee of color masterbatch has been working hard to promote the standardization of industry, and to solve practical problems such as more production, technology r&d and product export.

Qiao hui pointed out that during the 13th five-year plan period standardization is still the development trend of the color masterbatch industry. Current masterbatch industry has entered a standardized development period, the global environmental protection instruction and safety standards, such as the laws and regulations in various fields has been into the global market, many enterprises due to substandard products exports, and even be huge fines, sales in the domestic market is severely affected. As a result, countries around the world have developed relevant standards at various levels to regulate the normal and orderly operation and development of the industry. In the new historical development period, the color masterbatch enterprises should realize that standardization is a kind of energy and new impetus for the rapid development of enterprises.

Among them, the source links and source material is the key to amount to mark, used to meet the requirements of the international environmental protection instruction and safety standards of high performance functional additives and colorant source material, is the key to achieve functional and DaBiaoHua all kinds of masterbatch. Starting from the formulation design, strictly control the selection of source material, comply with environmental protection, safety and hygiene, and add the relevant standards. "How to control from the source material contact is not polluted, fundamentally specification product production, reduce the safety problems, prevention, monitoring, product problems timely roots in three aspects, such as problems attach importance to it; To speed up the analysis and resolution of safety problems, we can control the occurrence of quality accidents accurately and effectively in the process of production, and establish a controllable quality assurance system at night. "He said.

According to the introduction, in 2015, it was a good year for the standardization of color masterbatch industry. Polypropylene (PP) color masterbatch, high impact polystyrene (HIPS) color masterbatch two standards in April 1 officially issued and implemented, polystyrene (PS) sheet mixed dedicated masterbatch, hot and cold water use polypropylene pipe dedicated masterbatch standards at the approval stage, is expected to be formally enacted by the end of the year; As masterbatch form a complete set of paint industry, pigment and extender pigment color in the process of plastic processing thermal stability test, the diversification of evaluation, colorants test in polyvinyl chloride (PVC), 13 plastic pigment is used to inspect the chemical industry standards, is carried out formally on June 1.

Joe fai also stressed that although the masterbatch industry has made significant progress in the field of standards, but compared with other industries, the standard number is relatively small, narrow coverage, far can not adapt to the needs of the development of industry. In the formulation of standards, we should pay attention to the expansion of engineering plastics and other chemical fiber. In addition, the standard refinement should continue to strengthen. During the upcoming 13th five-year plan, the standard formulation of the chemical fibre masterbatch industry will become a priority.

The transformation and development has a clear direction.

After nearly 30 years of development, masterbatch enterprises gradually get rid of the small scale, single product structure, enterprise scale expanding, the output ten thousand tons, the output value $masterbatch enterprise in the industry. A batch of color masterbatch enterprises, such as ningbo color mother, shandong spring tide, shantou meilian, suzhou baoli and changzhou hongmei, still have strong development momentum. Weihai lianqiao and guangzhou Persia are listed in the new third board, which has opened the first river for the color masterbatch enterprises to seek for greater development through the capital market. Shantou meilian is also ready to go public in the a-share market.

Joe fai said, according to the production of synthetic resin consumption and plastic, chemical fiber products, about masterbatch of more than 300 ten thousand tons, but plastic products can also use toner, color oil painting, most still use chemical fiber products after dyeing and finishing process. Therefore, at present, the production of Chinese color masterbatch is matched with the requirements of plastics and chemical fiber products. As the quality of plastic products and chemical fiber products are more used in the dyeing process, there will be more room for development in the chemical fiber market.

Remarkably plastic material co., LTD. Suzhou treasure force, it is an enterprise mainly production of chemical fiber masterbatch, masterbatch production reached 24100 tons in 2014, the output value of 443.5 million yuan, annual growth above 30%, has grown into the domestic chemical fiber masterbatch industry leading enterprises.

"The company gave us a good reference. Industry in the future should attach importance to the application of new materials and developing the market, only around the national economic and development needs, to speed up the material industry upgrading as the main direction, the enhancement enterprise's core technology and core competitiveness, no longer rely on competing on price monopoly market to competition. We should make great efforts to improve efficiency, upgrade products, strengthen services, establish brand image and occupy the high-end market. Active use of national technological innovation incentive policies, encourage and guide enterprises to increase research investment, improve the level of research and development and the independent innovation ability, the protection of intellectual property rights, support for conditional enterprises to establish a national engineering laboratory, enterprise technology center, such as innovation platform, to speed up the pace of industrialization of scientific and technological achievements; Guidance to the enterprises and social capital, product upgrades, energy conservation and emissions reduction, production safety, two fusion, speeds up the technical innovation investment, promoting a major demonstration project, improve the level of industry technology and equipment, promote transformation and upgrading of industry." "Said qiao hui.

In addition, the color masterbatch industry should continuously improve technology, expand high-end and innovative forward-looking products, provide customers with new solutions, capture new market opportunities, and enter the potential market. Industry experts point out that industry enterprises should aim at high-end markets such as automobiles, building materials, medical and agricultural chemicals, electronic information technology, etc. We will accelerate the transformation of technology integration and innovation, and take the route of integration of raw materials technology, resin synthesis and product application development. "From the development trend of high and new technology will speed up to functionalization, standardization, lightweight, environment and energy saving, safety, low carbon, high performance and low cost advantage and core technologies such as plastic industry infiltration and fusion. Implement quality brand strategy, establish and improve the 'self-discipline, enterprise main body, social supervision and the quality of the work system, set up industry product quality testing early warning network platform, form resultant force to promote industry product quality development mechanism, promote the masterbatch and the healthy and orderly development of plastic industry." Joe fai said.

In addition, industry experts said that the development of the color masterbatch industry must also "go out", expand overseas markets, connect with the international, transfer industrial consumer goods production capacity. At the same time also can promote and transformation of plastic and masterbatch industry's traditional production capacity, technology innovation ability and the production efficiency, strengthen the domestic and foreign import and export trade, promote the implementation of the new business development model expand the product market, lead domestic masterbatch industry high-speed development.